Spotlight on Paracosm

Spotlight on Paracosm 2840 1600 Startup GNV

Spotlight on Paracosm


Sure, we’re a small city. Gainesville’s population is just over 100,000, but its influence is global. We have technological and cultural impact all around the world thanks to the start-ups that call Gainesville home. Paracosm, the local experts in 3D mapping, may perfectly exemplify Gainesville’s character – small but mighty. The local start-up provides 3D scanning for construction, forestry, manufacturing and well, you name it… from New York City to Brazil and beyond.

“We get a lot of really interesting clients. Cinematographers have scanned in the Amazon Rainforest … People scan shrines in Japan … Oil rigs in Norway.” Amir Rubin, Paracosm’s president, spoke to just a few of those using Paracosm’s 3D mapping equipment.

What Paracosm engineered is like something out of a sci-fi movie. You might remember this scene in Prometheus, where the alien ship is mapped in 3D. Well, Paracosm’s technology, PX-80, does just that. The unit uses LiDAR sensors (the same technology that allows self-driving cars to navigate) to spatially map both indoor and outdoor locations. It takes only minutes to scan sites of impressive scale. Despite all the power and technology behind PX-80, it takes only a single person to use the handheld device by simply walking through a site. The unit 15 times faster than tripod scanners so sites can be scanned daily, weekly, or as often as needed.

Starting in 2013, Paracosm used smaller 3D cameras to map indoor and outdoor spaces. By 2016, they built PX-80, a more powerful 3D mapping unit engineered to capture large spaces with crazy-good speed. In the time since Paracosm engineered PX-80, they have gained a lot of momentum. One of the nation’s largest spatial computing companies, Occipital, acquired Paracosm shortly after PX-80 was born. Now the local start-up has become quite a giant in the world of 3D mapping. And, it’s just the start.

“We’re planning on building out PX-80 to power entirely new workflows – whether inside construction sites,  within factories, or for building survey projects. We’re asking the question, “How can PX-80 uniquely power complete solutions” said Rubin.

PX-80 provides priority processing algorithms, allowing clients to render 3D environments in incredible detail. This means that oil rig operators, cinematographers, underground mine engineers, and data centers alike benefit from the technology. While Paracosm continues to improve on PX-80, their client base becomes more diverse.

For now, you can find Paracosm in our own downtown. Where else would you find a company seemingly from the future, providing world-wide 3D mapping, other than in Gainesville?

Article contributed by Meg Boria-Meyer